Blog
From the latest trends to success stories, we have a lot to share! Visit our blog regularly to see interesting and relevant news in the industry!
How Hands on Should You be with Your Marketing Agency
You might have been thinking about hiring a marketing agency for a while and finally ready to, or have been working with an agency for some time and not sure what they do, exactly. We’re here to tell you that it is best when a client is hands-on. Think of your...
How to Optimize Image ALT Text for SEO
In the field of Marketing, the measurement of how well you are doing lies within the data. The best content in the world means nothing if it does not turn into action (an increase in traffic or sales). Photography is a powerful tool that when used properly can...
How Small Businesses Can utilize Digital Marketing Trends
Digital marketing is essential for establishing and growing your business. Some of the fundamental digital marketing practices are developing or updating your website, establishing a social media presence and creating email marketing campaigns. If you don’t have an...
Artificial Intelligence for Your Social Media Strategy
To define Artificial Intelligence (AI) simply, it “is the simulation of human intelligence processes by machines.” You may have experienced situations where your text message or email suggests words or phrases as you were writing out the message. This is an example of...
Ways to use Google Trends for Marketing
The definition of the word “trend” as a verb from the Oxford dictionary as “(of a topic) be the subject of many posts on a social media website within a short period of time.” Many trending topics are floating around the Internet, but your content will be more...
Key Steps to Set Up an eCommerce Website
Setting up an eCommerce website is a smart move. In 2020, global eCommerce sales accounted for 20% of all retail sales. And the numbers are predicted to keep increasing. International e-commerce sales are forecasted to reach $4.9 trillion in 2021 and increase to $6.4...
Using Facebook Ads and Organic Content to Build Brand Awareness
As discussed in a previous post, Brand Awareness is "the extent to which a brand is recognized by potential customers and accurately associated with a particular product or service." Brands are everywhere you look! The goal of brand awareness is brand recollection -...
Social Media Misconceptions
Social Media Platforms as we know them today were originally created as spaces for others to keep in touch and interact with one another on a personal level. When you have a mass amount of people in one space, it is only a matter of time before marketers take the...
Growing Organic Website Traffic with Video SEO
When you think of SEO, hiring a video production company may not be the first thing that comes to mind! Is video marketing something that comes to mind at all? As video marketing continues to grow, so does the importance of its incorporation into other digital...
Tips to Master Marketing on TikTok
TikTok has been the most downloaded app in the last two years, with over 800 million active users, making it the fastest growing social media platform. TikTok is simply a platform made up of videos up to 15 seconds long made and shared by its users. Users can create...