Blog
From the latest trends to success stories, we have a lot to share! Visit our blog regularly to see interesting and relevant news in the industry!
The Hidden SEO Layer Most Businesses Ignore: Search Behavior Beyond Google
For years, SEO has been perceived to fit one platform….Google. Businesses research keywords, optimize their website pages, publish blog posts, and work to move the ranking in search results. All while Google is a crucial part of how customers discover a business, the...
How to Choose the Right Digital Marketing Company for Your Business
Most digital marketing agencies offer combinations of SEO, social media, web design, paid advertising, branding or content. The real question is, do these services make sense for your business, goals, and stage you’re currently in. The right marketing agency should be...
Why Instagram Carousels are the New Reels
Instagram doesn’t stay the same for long, so keeping up with the app is important. Right now, that shift is happening with carousels, and if you haven’t adjusted your content strategy yet, you’re probably leaving engagement on the table.
How to Plan a Video Shoot for Your Local Business
With some upfront planning, a video shoot is very doable, even if you have never done it before.
How to Capture High-Quality Leads Using Social Media Platforms
In this post, you will learn how to create content and offers that draw those prospects in, and how to use paid social campaigns to refine your targeting over time.
Content Repurposing: Turn One Idea Into Multiple Pieces of Content
In this post, you will see what repurposing looks like in practice, why it is effective, which formats to explore, and how to take a single idea and expand it across multiple channels.
What the TikTok Local Feed Means for Local Businesses
TikTok recently introduced a Local Feed feature, and it is something local businesses may want to keep on their radar.
How Local Businesses Can Build Stronger Connections on Social Media With Local Content
For a local business in Lafayette, Crowley, or anywhere across Acadiana, your audience is not searching for content that sounds like it came from a corporate playbook. They’re looking for something familiar, something that reflects the community they live and work in.
Instagram’s Latest Features You Probably Missed
Staying current with platform changes is especially important on Instagram if you want to expand your reach and visibility.
Want Your Local Business to Show Up in AI Search? Here’s What to Focus On
We share a few steps that can help improve your chances of showing up in AI-generated results.