August is here, and the holiday season isn’t far off. For businesses, it’s time to start thinking about holiday campaigns. This year, video content could give your social media strategy an edge.
Why video? It’s simple: people love it. Scroll through any social media feed and you’ll see videos grabbing attention left and right.
During the holiday rush, when everyone’s vying for customers, video can help you catch—and keep—people’s interest.
But it’s not just about making any video. The right content tells your story, showcases your offerings, and connects with your audience when the festive spirit is high.
In this post, we’ll explore how video can boost your holiday social media strategy.
Holiday-Specific Video Content Ideas
Let’s talk about video ideas that can make your social media shine this holiday season. Here are some ways to get creative and connect with your audience:
Behind-the-Scenes Holiday Prep
Show your customers what goes on behind the curtain. Film your team decorating the office, preparing special holiday products, or getting ready for a seasonal event. This kind of content helps people feel more connected to your brand.
Festive Product Showcases
Give your regular product videos a holiday makeover. If you’re selling clothes, show how they can be styled for holiday parties.
For food products, demonstrate how they fit into holiday recipes. The goal is to help customers see your products as part of their holiday plans.
Holiday How-To’s
Create tutorials that solve common holiday problems or add some festive cheer. This could be gift-wrapping tips, holiday decorating ideas, or how to use your products to make the season easier.
Useful content like this can keep people coming back to your social media pages.
Seasonal Customer Stories
Ask your happy customers to share how your product or service made their holidays better. These real stories can be powerful – they show potential customers how you can help them too.
Interactive Holiday Fun
Get your followers involved with holiday-themed contests or challenges. It could be as simple as asking them to share photos of how they use your products during the holidays or a more complex challenge related to your brand. This type of content can boost engagement and spread your reach on social media.
Read more: A Guide to Successful Social Media Holiday Campaigns
Best Practices for Creating Holiday Video Content
Creating videos for social media during the holiday season doesn’t have to be complicated. Here are some tips to help your content shine:
Keep It Short and Sweet
People’s attention spans are short, especially during the busy holidays. For Instagram and TikTok, aim for 15-30 seconds.
Facebook and Twitter videos work well at 30-60 seconds. If you’re posting on YouTube, 1-3 minutes is a good target.
Tell a Story, Stir Emotions
Your video should tell a story that connects with viewers. Maybe it’s about how your product made someone’s holiday easier, or how your service brought joy to a customer.
The holidays are an emotional time – use that to create a bond with your audience.
First Impressions Count
Your thumbnail and opening seconds are crucial. They should be eye-catching enough to make someone stop scrolling. Consider using bright colors, intriguing text, or an interesting scene to grab attention.
Don’t Forget Captions
Many people watch videos without sound, especially on social media. Adding captions ensures your message gets across, even on mute.
Match the Platform
Each social media platform has its own video preferences. Instagram likes vertical videos, Facebook works well with square ones, and YouTube prefers landscape. Make sure your video fits the platform you’re using.
The holiday rush will be here before you know it. Starting your planning now gives you time to create videos that really resonate with your audience.
Good video content takes time to plan, shoot, and edit – getting a head start will pay off later.
Read more: 5 Tips to Prepare Your Local Business for The Holiday Season
Need a hand? If creating videos feels overwhelming, or you just want to make sure you’re getting the most out of your holiday campaigns, we’re here to help.
As a social media marketing company, we know the ins and outs of making content that stands out during the busy holiday season.
We also offer video production services in the Acadiana area. We can help you create professional-quality videos that capture the spirit of your brand and the holiday season.
Reach out to us and let’s start planning how to make your brand shine this holiday season.