The holidays can be a very profitable time for many companies. In the 2021 holiday season, shoppers plan on spending $276 per family member, according to a recent study.
With all this potential for companies to make money, it is important for business owners to remember that attracting business through online avenues can be the key to a profitable holiday season.
One of the most important aspects of implementing a successful social media holiday campaign is to create a plan of action.
Plan Your Social Media Holiday Campaign Early
It seems that the holiday season starts earlier and earlier each year. This is not by accident.
Much of running a successful marketing campaign in any format is psychological. The holiday season is an enjoyable time for many people and the sights and sounds of the holidays can help encourage customers to make purchases.
Why wait to start your social media holiday campaign in time for the late shoppers only? Influence these early shoppers to make purchases from your business by starting your campaign early.
Address All Avenues for Success
Facebook is the most used social network with 2.74 billion active users. It is likely that your business has a Facebook page – and hopefully a website.
But an effective social media campaign targets more than just Facebook.
YouTube has 2.291 billion active users and Instagram has 1.221 billion active users.
It is becoming easier today to schedule social media postings to ensure that you have content being spread across all your relevant platforms.
Additionally, a social media marketing agency, such as Klout 9, can assist you in content management by having your account manager plan and execute your custom content calendar for the holiday season.
Don’t Forget About SEO
In creating a successful social media campaign this holiday season, it is important to remember how SEO and social media marketing go hand-in-hand.
You will be able to access vital information during the holiday season that can help you in shifting your plan of action if needed or show you that you’re on the right track.
Use this valuable data from your social media to enhance your SEO content.
If your customers have reacted positively to specific types of posts, then it is likely that they would respond similarly to that content over a search engine results page.
One of the plus sides of social media is that businesses can interact with their customer base. This makes the business seem approachable and accessible.
One way to be interactive is to implement exclusive rewards, discounts, or giveaways that are only available to your social media followers.
Your interactions on the site along with the customers’ reactions can attract more customer participation on your social media, and as a result, the potential for more business.
Take Advantage of the Algorithms
If you want to stay relevant on social media, then you need to know about social media algorithms.
A social media algorithm is a way for the social media company to sort a users’ feed based on relevancy instead of publishing time.
One easy way to use a social media algorithm effectively is to encourage feedback from your audience.
If you ask questions on your posts or implement interactive campaigns such as those listed above, then your content may be displayed on users’ pages more often, creating additional interaction with your business.
Hire a Professional
These tips may seem like a lot, especially during the busy holiday season.
If you would like to learn more about or need help with implementing a successful social media marketing campaign this holiday season, contact Klout 9, your top local social media marketing agency in Lafayette, Louisiana.