By Sarah Kramer User-Generated Content (UGC) is no longer just a buzzword; it’s an integral part of a successful social media strategy. It’s all about utilizing content – be it photos, videos, reviews, or comments – created by your very...
Every second on social media counts, so it’s more critical than ever to create content that can grab users’ attention in seconds while also making a lasting impact. For example, Facebook users spend roughly 1.7 seconds on any piece of content on mobile and...
By Natalie Mills Studies show that it only takes seven seconds for a person to establish a basic understanding of your brand’s identity and values. With over 4 billion people using social media worldwide, it’s no surprise that many businesses are using it as a tool to...
Have you ever wondered how businesses can reach their audience in a more effective way? Over the past few years, social media has by far become one of the most useful tools for business marketing. It helps in reaching customers and potential clients, and it increases...
Deciding what social media platform to promote your business can be challenging. Each platform has its own purposes and its own pros and cons. There are platforms created for social networking, such as Facebook. Then there is LinkedIn, which is used as a professional...
Social media marketing can seem like a daunting task between the number of platforms to choose from and the time and energy it takes to have a successful social presence. Leaving many business owners wondering if it’s necessary. With 74% of online adults using...
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