SEO and Google Ads are two of the most effective strategies for businesses looking to boost their visibility and capture more traffic from search engines, such as Google.
However, SEO and Google Ads have key differences, leaving many business owners pondering whether to prioritize one over the other or use both simultaneously. In this post, we’ll compare SEO versus Google Ads and discuss how businesses can determine the most suitable approach for their needs.
A Brief Overview of SEO and Google Ads
Let’s start with a quick rundown of what exactly SEO and Google Ads are.
Search Engine Optimization
SEO, which stands for search engine optimization, is the process of improving your website and its content to rank higher for specific keywords in organic search results.
The main goal of SEO is to secure top positions in search engine results, like those on Google, Bing, and Yahoo, with the goal of increasing conversions without the need to pay for ad placement.
This is accomplished through various tactics, such as keyword research, competitive analysis, on-page and off-page optimization, technical improvements, and content creation.
Google Ads
Google Ads, previously known as Google AdWords, is Google’s paid advertising platform that allows businesses to display text, image, and video ads on Google and its display network.
With Google Ads, businesses compete by bidding on keywords relevant to their target audience. When users search for those keywords, these ads may appear either above or below organic search results on the search engine results pages (SERP). Businesses only pay when users click on their ad to visit their website or call their phone number.
The Key Differences Between SEO and Google Ads
There are a few fundamental differences between these two search marketing strategies:
- Results. SEO generates organic results that appear in regular search rankings, while Google Ads delivers paid ad placements.
- Time. SEO rankings take time to build, whereas Google Ads can make your ads appear more immediately with the right keywords and bid amounts.
- Control. With SEO, there is less control over rankings, which mainly rely on Google’s algorithms. Google Ads offers more control over ad placement due to the bidding system.
- Long-term value. SEO delivers value over a longer period by building authority and organic traffic. Google Ads offers faster results that require ongoing management and spending.
The Benefits of Using SEO and Google Ads Together
Rather than choosing one or the other, many businesses find value in leveraging SEO and Google Ads together as complementary strategies.
Here are some of the benefits of using a combined approach:
- Appear in multiple positions. You can rank at the top of results with Google Ads while also appearing in the organic results below.
- Reach more searchers. An integrated strategy targets both visitors looking for organic results and those open to paid ads.
- Consistent visibility. If organic rankings drop temporarily, paid ads help maintain visibility, and vice versa.
- Comprehensive strategy. A multifaceted approach provides more opportunities for searchers to discover your brand and content.
Read more: How to do a Google Ads Account Audit
How to Decide Between SEO vs. Google Ads
When deciding between SEO and Google Ads, businesses should consider their goals and budget. Both strategies can be beneficial, but the right choice depends on the specific situation.
SEO takes time to build rankings, so it’s better suited for long-term visibility. On the other hand, Google Ads offer immediate results but require continuous spending to maintain visibility as determined by bid amounts.
For businesses seeking quick traffic or short-term campaigns, Google Ads may be preferable if the budget allows. SEO is generally more affordable since it relies on organic ranking factors rather than an auction-style bidding system. However, it’s important to note that SEO rankings can fluctuate with Google algorithm updates.
Ultimately, evaluating business objectives and available resources can help determine if SEO or Google Ads (or both) are the best fit for your business.
With the right strategy tailored to your business goals, you can unlock growth and discover new opportunities through search, whether it’s via SEO, Google Ads, or even a combination of both.
At Klout 9, we offer the best of both world. With our comprehensive search engine optimization in Lafayette, LA, your website will rank higher in organic search results, building authority in the long term.
Our Google Ads management services will also get your business at the top of paid search while you climb the organic rankings. We create high-converting Google Ads campaigns tailored to your business and monitor them for maximum ROI.
Read also: 6 Reasons to Hire an SEO Company Instead of Doing It Yourself
Let us tailor and optimize a data-driven SEO and Google Ads strategy for you. Dominate the first page of Google now, while establishing your brand for lasting success.
The possibilities are endless when you partner with Klout 9. Contact us today for a free consultation. Our Lafayette SEO and Google Ads experts are ready to help you get found!