Instagram Stories are still one of the best ways to engage your audience, build brand awareness, and drive conversions.
However, with so much content competing for attention, increasing your Instagram Story views requires a solid strategy.
Here are some proven tactics to help businesses, creators, and influencers grow their audience and boost engagement in 2025.
Stay on Brand
Consistency is key when it comes to building an audience.
People are more likely to associate your Stories with your brand if you stick to recurring themes and use recognizable colors, fonts, and styles. This familiarity encourages them to engage with your content more frequently.
Post Frequently
The more Stories you publish, the higher your chances of appearing in your followers’ feeds.
To stay visible and keep your audience engaged throughout the day, aim to post three to five Stories daily.
Encourage Conversation
Instagram prioritizes content that sparks interaction. Use interactive features like quizzes, polls, or question stickers that make it easy for followers to engage.
This not only boosts engagement but also increases the chances of your content appearing first in your followers’ Story queue.
Use the “Sandwich” Method
Avoid posting only promotional content. Instead, mix in engaging or entertaining Stories alongside your ads or sales messages.
This keeps your audience interested and prevents them from skipping your Stories.
Time It Right
A key factor in the success of your stories is timing. If you have an important message to share, wait until your previous Story expires (after 24 hours) before posting again.
This strategy keeps your audience engaged without overwhelming them with too much content at once.
Avoid Long Videos
Shorter videos and text-based Stories tend to perform better. Long videos are often skipped, so keep your content concise and engaging.
Instead of posting one long video, consider breaking it up into multiple shorter Stories for better retention and interaction.
Read more: Which is Better: Short-Form vs. Long-Form Video Content?
By implementing these tactics, you can increase engagement and get more eyes on your Instagram Stories in 2025.
Boost Your Social Media Presence with Klout 9
Need help growing your audience and maximizing engagement? Our team at Klout 9, a leading social media agency in Lafayette, LA, specializes in creating high-performing social media strategies for businesses.
Schedule a free social media consultation today and let’s take your Instagram Stories to the next level!