Website redesign is critical to keeping your business website updated and responsive, which will provide a smooth and user-friendly experience to visitors. Most of the time, customers will have a quick look at your website to gain a first impression of the business before contacting you.
So, it is very important to ensure your site properly represents the business. Having a reliable and trustworthy website can also allow you to attract potential customers, which eventually grow your business online exponentially.
When Should I Redesign My Website?
Knowing when to redesign your website is key to staying with the new trends and keeping your website relevant to your business and the audience.
While there is no specific time frame in which it is the best time to give your website a facelift, having an outdated website that offers a poor user experience may be a tell-tale sign that this might be the best time for a website redesign.
Why Should I Redesign My Website?
A visually appealing website, and one that is simple yet efficient to navigate, is much more likely to succeed in the long run. On the other hand, a website that is hard to navigate will ultimately lead to less traffic over time. Additionally, keeping your website up to date with the available technological capabilities is needed in order to beat your competitors.
Another key point to address regarding why you should be redesigning your website is to always be inclusive of mobile users. Around 79% of mobile users are more likely to share and/or revisit a business’ mobile site if they feel it is easy to use. Making your mobile site user-friendly will allow you to retain users while tapping into a new pool of traffic.
Read also: 6 Reasons Why a Website is a MUST for Your Small Business
Benefits of Redesigning Your Website
There are many benefits to redesigning your website. Some of them are discussed below.
One of these benefits is the first impression it will have on new users, impressing them with the newly improved website layout and functionality. This will cause the customers to return to the website, as it will be smooth and easy to use, making browsing more enjoyable. Updating your website will also allow you to implement your latest business and marketing strategies so that you won’t lose any valuable customers to competitors.
Frequent maintenance and upkeep will allow you to minimize errors, such as shopping cart bugs or a page not being displayed properly. A website that is flawlessly designed typically leads to a higher number of sales and website shares. Even the smallest of changes can produce significant outcomes.
Improved user experience
One overlooked benefit of redesigning your website is that having a website that is properly maintained, updated, and well-developed can help gain the trust of people who browse through your website. Most people are hesitant to browse through a website that is poorly designed and might not feel safe or secure in making any transactions through it. Adding things such as a live chat, a language adaptor tool, and more can also help increase the overall functionality of your website.
Opportunity to improve SEO
Another handy benefit of redesigning your website is that when done right, redesigning your web space will allow you to maintain your SEO and implement new strategies. A good SEO strategy is crucial to bringing people to your website.
Read also: 5 Crucial Elements of Designing a New Website
In order to have a website that stands out and is unique from the competition, it is essential to keep your website fresh and updated all the time, as well as to know how to do it in the most efficient way possible.
If you are looking for a professional design agency in Lafayette, LA, to help you with redesigning your website or even designing a new one, contact us at Klout 9.
Our design experts can also assist you with other design needs, such as logos, business cards, and print collateral. Call us at 337-735-4724 today for a free consultation!