Your Google Business Profile is basically your online storefront. It’s what shows up when people search for businesses like yours nearby, displaying your hours, address, and customer reviews.
For local businesses, having a strong profile can be the deciding factor between someone visiting or scrolling past.
A lot of businesses stop at the basics, though. They fill out their info, upload a logo, and move on. That used to work fine, but things have changed.
With more competition in local search, you need something that helps your profile stand out. Adding video is one way to do that.
Why Video Matters for Your Google Business Profile
People scroll fast. When someone’s searching for a restaurant, plumber, or coffee shop nearby, they’re not digging through long paragraphs.
They’re glancing at photos, checking reviews, and looking for something that gives them a quick feel for the place.
Video connects in a way static content doesn’t. A short clip on your profile helps people get a sense of your business right away.
They can see your space and your products, which helps them picture what to expect. Photos are great, but video adds a level of depth that still images can’t capture.
Types of Videos That Work Best on Google Business Profile
Intro Videos
Short intro videos are an easy place to start. A quick 15 to 30-second clip introducing your business and what you do gives people context right away and helps them get a feel for who you are.
Product or Service Demos
Product or service demos work well if you sell something physical or offer a hands-on service. Show how your product works, walk through a service you provide, or highlight a few unique features. Even a short demo can answer common questions before someone reaches out.
Customer Testimonials
Customer testimonials are also great to include. Film a happy customer sharing their experience or ask them to send a short clip. Seeing real people talk about your business builds trust in a way your own words can’t.
Read also: Why Customer Reviews are Crucial for Small Businesses
Wrapping It Up
Videos make your Google Business Profile more visible and more trustworthy. They help you connect with potential customers faster and can bring more business through your door or to your website.
If you’re looking to elevate your digital marketing, we’d love to talk. We’re a leading digital marketing agency serving Louisiana, Colorado, and beyond. Reach out and let’s get your business the visibility it deserves.