In today’s digital landscape, having a solid understanding of marketing strategies and techniques is essential for small business owners aiming to thrive and reach their target audience effectively.
However, with limited resources and tight budgets, enrolling in costly marketing courses may seem out of reach.
Fortunately, the online world offers a wealth of free digital marketing courses tailored specifically for small business owners.
Below, we have highlighted some of the best free online digital marketing courses available, empowering entrepreneurs to enhance their marketing skills, boost their online presence, and propel their businesses to new heights without breaking the bank.
Keep reading for more insights into the best resources to jumpstart your digital marketing journey!
Introduction to Digital Marketing Courses
If you’re looking to embark on a journey into the realm of online advertising, these introduction courses are the perfect starting point.
Designed to cater to both beginners and those looking to refresh their knowledge, these courses will equip you with a solid foundation in the core concepts and strategies of digital marketing.
Here are some of our recommendations:
- Fundamentals of Digital Marketing by Google Digital Garage
- Digital Marketing Training by HubSpot
- Digital Marketing for SMBs with Greg Gifford
Read also: Digital Marketing For Small Businesses
Content Marketing Strategy Courses
These content marketing strategy courses are your ticket to unlocking the secrets of creating compelling and impactful content that resonates with your target audience.
These free courses will guide you through the essential elements of crafting a winning content marketing strategy.
From understanding audience personas and conducting thorough keyword research to optimizing your content and measuring your success, you’ll gain the knowledge and expertise needed to stand out in the crowded digital landscape.
Here are some recommended courses:
- The Strategy of Content Marketing by UC Davis on Coursera
- Blogging Course: Learn How to Start a Blog and Create a Blogging Strategy for Your Business
- Content Marketing 101: A Free Guide for Beginners or Pros
Social Media Marketing Courses
These social media marketing courses cover a wide range of topics, including platform-specific tactics, content creation, audience targeting, campaign optimization, and measuring ROI.
You will learn how to leverage social media platforms like Facebook, Instagram, and LinkedIn to reach and engage with their target audience, build brand awareness, drive website traffic, and generate leads or sales.
Below are our recommended courses:
- Meta Blueprint Courses
- Organic Marketing: Facebook Groups For Small Businesses on Coursera
- Social Media Marketing Course: Get Certified in Social Media Strategy
- Free Training for Advertising on LinkedIn
- Google Ads Video Certification
Search Engine Optimization (SEO) Courses
These free SEO online courses below offer a valuable opportunity for small business owners to gain foundational knowledge and practical skills in search engine optimization.
The courses cover a range of topics, including keyword research, on-page optimization, technical SEO, link building, and SEO analytics.
They provide a solid foundation for improving your website’s search engine rankings.
- SEO Principles: An Essential Guide for Beginners
- The SEO Roadmap with Free Resources & Tools
- SEO Training Course: Learn How to Get Organic Traffic From Search
Google Ads Courses
With these Google Ads courses, you can dive into the world of pay-per-click (PPC) advertising and discover how to create compelling ad campaigns that drive targeted traffic to your website.
From understanding the fundamentals of keyword research and ad creation to mastering the art of campaign optimization and tracking, these courses provide step-by-step guidance from industry experts.
Below are some recommended courses:
- Google Ads Training on Skillshop
- Google Ads for Beginners
- WordStream’s PPC University Google Ads Course
The free digital marketing courses outlined in this post are a great way to learn the basics of digital marketing for small business owners without breaking the bank.
With these valuable online resources, you can quickly get up to speed on the latest trends and strategies for building successful digital marketing campaigns for your business.
Start using these resources now to take advantage of the free digital marketing courses available!
If you still feel overwhelmed by everything that goes into effective digital marketing strategies for your business, it may be time to hire an experienced digital marketing agency like ours.
We would be happy to help you navigate the world of digital marketing and help create powerful campaigns with results tailored to your company’s unique needs that will drive brand awareness and increase sales.
If you are looking for a digital marketing agency near you in Lafayette, LA, contact Klout 9 today to schedule a free consultation!