Written by Alyssa Walker

Small businesses must stay abreast of the latest digital marketing trends to differentiate themselves from the competition in today’s dynamic digital landscape. One of the most efficient ways to improve your digital marketing skills and knowledge is to get certified in digital marketing.

Whether you’re just starting or you’re already an experienced marketing professional, getting certified in digital marketing can be a great way to gain valuable insights and strategies for improving your online visibility.

This post explores five top digital marketing certification programs that can aid small businesses in thriving in the digital age.

Meta Blueprint Certification 

Meta Blueprint Certification, Facebook Blueprint’s digital marketing certification program, is designed to give you the skills you need to succeed in social media advertising on Facebook and Instagram.

With modules on advertising goals, ad formats, and targeting options, as well as performance measurement, you’ll have everything you need to get the most out of social media advertising.


  • Enhanced understanding of Facebook and Instagram advertising best practices
  • Ability to create targeted ad campaigns to reach specific audiences
  • Recognition of proficiency in social media marketing, which can enhance credibility and trustworthiness

Time and Cost Investment:

The Meta Blueprint Certification program typically takes around 6-8 hours to complete, depending on individual learning pace.

The greatest advantage? It’s entirely complimentary, making it an ideal option for small businesses mindful of their budgets. With Meta Blueprint, their courses come at no cost, but the certifications or exams are priced around $99 to $150.

How It Helps Small Businesses:

With Meta Blueprint Certification, you can use Facebook and Instagram advertising to reach your target audience with powerful ad campaigns and drive meaningful engagement and conversions for your small business.

Google Ads Certification

Google Ads continues to be one of the industry’s most powerful online advertising platforms. It enables businesses to reach their target audience through targeted ads that appear on Google’s SERPs and across Google’s extensive partner websites.

The Google Ads Certification Program provides comprehensive training on everything you need to know surrounding Google Ads. This includes campaign setup, keyword targeting, ad copywriting, and even performance analysis.


  • Expertise in creating effective Google Ads campaigns that drive traffic and conversions
  • Understanding of advanced features such as remarketing and audience targeting
  • Recognition of proficiency in Google Ads, which can boost credibility and trust among clients and customers

Time and Cost Investment:

There are different types of tests in the Google Ads Certification program. Each test lasts about 75 minutes. The minimum score required to pass the test is 80%. The cost of certification tests is completely free!

How It Helps Small Businesses:

Google Ads certification is a great way for small businesses to get the most out of their online advertising, reach the right audience at the right time, and get a better ROI.

HubSpot Academy Certifications

HubSpot Academy is an inbound marketing certification program designed to help you learn how to use HubSpot’s inbound methodology and suite of tools to attract, engage, and delight customers.

HubSpot is one of the world’s leading inbound marketing software and sales software providers. Learn how HubSpot Academy can help you with content marketing, email marketing and more.


  • Mastery of inbound marketing principles and strategies
  • Practical skills for creating and implementing effective marketing campaigns
  • Access to HubSpot’s powerful marketing automation tools to streamline workflows and drive results

Time and Cost Investment:

The time required to complete HubSpot Academy certifications varies depending on the specific courses chosen and can be earned at no cost.

How It Helps Small Businesses:

By earning certifications from HubSpot Academy, small businesses can elevate their marketing efforts, generate more leads, and ultimately grow their customer base.

Digital Marketing Institute Certification

This is applicable to both small business owners and digital marketing professionals. The Digital Marketing Institute offers certifications to keep professionals updated with the latest trends in digital marketing.

From SEO (Search Engine Optimization) to social media marketing (social media marketing), email marketing (email marketing), and more, you’ll find a wide variety of digital marketing certifications that are recognized around the world.

These certifications equip individuals with practical digital marketing skills, enabling them to stay ahead of the competition.


  • Deep understanding of various digital marketing channels and tactics
  • Practical experience with industry-leading tools and technologies
  • Validation of expertise through globally recognized certifications

Time and Cost Investment:

The time and cost investment for Digital Marketing Institute certifications varies depending on the specific program chosen. The institute offers flexible learning options, including online courses and face-to-face workshops, to cater to the needs of small businesses with flexible schedules and limited budgets.

How It Helps Small Businesses:

The institute offers flexible learning options, including online courses and face-to-face workshops, to cater to the needs of small businesses with flexible schedules and limited budgets.

TikTok Academy

With the explosive growth of TikTok in recent years, harnessing the potential of this popular platform has become crucial for businesses of all scales. TikTok Academy provides a variety of courses designed to assist marketers in utilizing the platform efficiently, covering everything from crafting compelling content to refining advertising strategies.

It’s worth noting that while TikTok Academy doesn’t provide certifications, they do offer badges upon completion of each course. These badges are shareable on social media platforms, serving as a testament to your expertise.


  • In-depth knowledge of TikTok’s algorithm and content trends
  • Strategies for creating viral content that resonates with TikTok’s audience
  • Expertise in running successful advertising campaigns on the platform

Time and Cost Investment:

The time investment for completing TikTok Academy courses varies depending on the specific modules chosen, and their courses are free of charge.

How It Helps Small Businesses:

By mastering TikTok marketing through the TikTok Academy certification, small businesses can tap into a boundless audience base, increase brand awareness, and drive traffic to their products or services.

Read Also: 17 Free Online Digital Marketing Courses for Small Business Owners

Elevate Your Digital Marketing Efforts with Certification

To sum up, digital marketing certification is a smart investment for small businesses that want to succeed in today’s digital world.

Whether you’re looking to pursue social media marketing certifications, inbound marketing certifications, or search engine advertising certifications, each of these certifications will provide you with the insights and strategies you need to reach your audience, boost brand awareness, and grow your business.

At Klout 9 Digital Marketing Agency, we understand the importance of staying ahead in the digital marketing game.

With our experience and personalized approach, we will help your small business reach its marketing objectives and stand out in today’s competitive online market. Get in touch with us today to find out more about how we can help you take your digital marketing to the next level!

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