Have you ever wondered how businesses can reach their audience in a more effective way? Over the past few years, social media has by far become one of the most useful tools for business marketing. It helps in reaching customers and potential clients, and it increases brand awareness.

If you are looking to take your social media game up a notch in 2023, then you’re in luck!

There are a multitude of apps out there that can help you do just that. In this blog, we’ll take a look at some of our favorites used by our social media managers to create engaging content for our clients.

What’s more, all of the apps mentioned are available for both Android and iOS devices, so you can stay productive while on the go.


Your social media creatives are the driving force in boosting brand awareness and creating a positive, memorable brand image.

While in the past you needed to be fully skilled in graphic design software to make captivating visuals, today Canva makes it easy to achieve that.

Canva is a graphic design tool that allows users to create a wide range of visual content, including social media posts, infographics, marketing materials, videos, logos, presentations, and more.

It’s user-friendly and also offers a ton of stock images, design templates, and tools to create professional-looking designs even if you don’t have any prior design experience.

You can upload your own images, as well as add a range of filters and effects to enhance your designs with a simple drag-and-drop.

What’s more, Canva also lets you collaborate with other users, such as by leaving comments and sharing design projects.

If you are just getting started, it may feel overwhelming to navigate tons of features and options available, but you can always head over to their Design School for quick tutorials. 

Canva is free to use, and the free plan comes with access to over 250,000 templates, one million stock images and graphics, 5GB of cloud storage, and more. But you also have the option to upgrade to a paid version to unlock additional features.


You may have known that videos are a great option when it comes to drawing the audience’s attention on social media, but sometimes producing professional videos can take hours. 

Luckily, CapCut makes the process easy for busy marketers and social media managers alike. It’s an awesome video editing tool to have on hand that can help you create high-quality videos at lightning speed.

Not only is it free and easy to use, CapCut also offers tons of features to help amplify your production skills. 

It has a plethora of free materials like transitions, sound effects, stickers, filters, and music that you can use to make your videos stand out. It even allows you to add captions and text for further customizations. 


Linktree is an amazing tool platform to create a landing page to house all of the important links in one place so you can share content seamlessly with your followers on social media.

This link is especially useful to include in your social media bios, such as on Instagram since the platform doesn’t allow you to share clickable web links in posts.

You can use Linktree for free, but you can customize pages with different colors, fonts, and graphics, to create a page that reflects your brand and style with the Premium plan starting at $5/month. 

Best of all, Linktree also allows you to create custom analytics, and even capture email leads or integrate with other external sites, such as PayPal, Shopify, Square, and more. 


Grammarly is an online writing and editing tool to help you perfecting social media captions by improving grammar and capturing hard-to-see spelling and punctuation mistakes.

 Plus, Grammarly is also helpful in strengthening your vocabulary and improving sentence clarity and style to ensure your captions look professional and remain consistently on-brand.

Grammarly is available in a free version, as well as a paid version that includes additional features and tools for more advanced editing and writing, such as plagiarism detection, tone adjustments, and word choice.

Adobe Lightroom

Lightroom is an essential part of any marketer or social media manager’s toolkit as this powerful cloud-based program helps streamline the photo editing process and makes it easier to bring out the best in your pictures.

With Lightroom, you have access to features for organizing, editing, and enhancing digital images, including tools for adjusting exposure, color, and other image characteristics. It also includes features for creating photo books, slideshows, and other photo-based projects.

Their custom presets can help save you time from having to manually adjust all your images each time and convert content between multiple platforms quickly. 

You can use most of the features in Lightroom for mobile at no cost, but the paid version allows you to sync images across all of your other devices and access other Adobe programs, such as Photoshop and Portfolio.

Sprout Social 

Sprout Social provides a comprehensive suite of tools that allow users to effectively manage multiple social platforms from one convenient dashboard.

It combines a number of features – from scheduling and monitoring posts to analytics and team collaboration tools – into a single, easy-to-use platform. This can save so much of your time and energy if you are managing many social media platforms for your business.

Sprout Social also offers great reporting capabilities which can help you optimize your strategy over time.

In addition, it sends out alerts whenever certain keywords that are relevant to the brands are mentioned on social media. This can be tremendously helpful when tracking conversations that you want to keep an eye on.

It also includes features for collaborating with team members, including options for assigning tasks and approving content.

Sprout Social is a subscription-based service, but it offers a variety of pricing options to meet the needs of different businesses and organizations. In addition to its main pricing plans, you can also choose additional features and tools to be added to your existing plan for an additional cost.

Read also: Benefits to Social Media Marketing

And that’s it for our favorite apps to help you up your social media game in 2023. Whether you’re looking for a more powerful way to manage your social media or are starting from scratch, these six apps are sure to help.

If you need assistance taking your social media strategy to the next level, our team at Klout 9 is here to help. We are a digital marketing agency in Lafayette, LA, that can help with all of your social media marketing needs!

Contact us today and let us show you how we can put these tools to work for your brand!

Contact us for a free consultation!