Instagram is a powerful tool for businesses and marketers, but there’s more to it than meets the eye. Even if you’re already getting good results, you might be surprised by the untapped potential of this popular platform.
In this post, we’ve gathered practical tips to boost your Instagram strategy. These insights will help improve engagement and make better use of Instagram for your business.
Posting Longer Instagram Reels
Instagram typically limits videos to 60 seconds, which can be challenging, but there’s a way to post longer videos if needed.
Instead of posting a video as a Reel, which prompts you to crop it, try posting it as a regular Instagram post. This allows you to share videos longer than the usual 60-second limit.
This method gives you more flexibility with your Instagram content.
Want to see this tip in action? Check out this Reel for a visual guide: https://www.instagram.com/reel/C8U_t7LReiZ/
Picking Audio for Your Reels
If you’re like most social media managers, you’re probably always on the hunt for the perfect audio to pair with your content. Luckily, Instagram offers business accounts a tool to easily find trending tracks.
To access this feature, open your Professional Dashboard and scroll to the bottom. There, you’ll find an option called “Trending Audio.”
This tool displays the top 50 audio tracks currently used on Instagram. It also shows how many Reels have used each track, indicating its popularity.
Want to see this tip in action? Check out this Reel for a visual guide: https://www.instagram.com/reel/C7Ml75mLVZG/
Adding Alt Text
Alt text is a feature that’s often overlooked, but it can really boost your social media presence.
Here’s what you need to know: Before you post a picture, look for the Advanced settings. In there, you’ll find an option to Write Alt Text. This is where you describe your picture in words.
When writing alt text, be as descriptive as possible. Think about what someone would need to know if they couldn’t see the image. This helps people using screen readers, but it does more than that.
These descriptions can also help others find your post when they search for specific content on Instagram.
So next time you’re about to share a photo, remember to add some thoughtful alt text.
Want to see this tip in action? Check out this Reel for a visual guide: https://www.instagram.com/reel/C7CNqGeu9I7/
Drawing a Perfect Arrow on Your Stories
Want to make your Instagram Stories pop? Perfect arrows can help you point out key details. Here’s a quick way to add them.
First, take or upload the picture you want to use for your story. Once your image is ready, look for the three little dots in the top right corner of the story screen.
Tap that, and a few options will pop up. You’re looking for the Draw tool. Select it, and you’ll see a small arrow icon—make sure that’s selected.
Now, just swipe your finger across the screen where you want your arrow to appear, and voilà! You’ve got a smooth, perfect arrow right where you need it.
Want to see this trick in action? Check out the full tutorial here: https://www.instagram.com/reel/C3YB_XcOk_f
Removing TikTok Watermarks for Instagram
Creating videos on TikTok but want to share them on Instagram too? You’ve probably noticed the TikTok logo that appears in the corner of your videos. If you’d prefer to post without this watermark, there’s a simple way to remove it.
The process is pretty simple and can be done directly within Instagram. Start by opening your Instagram Story editor with the TikTok video you want to share.
Look for a small down arrow on the right side of the screen. Tap it to reveal more options, then press Save.
That’s it. Now you have a copy of your TikTok video without the watermark, ready to post on Instagram.
This trick helps you share content seamlessly across platforms. It’s perfect for anyone active on both TikTok and Instagram who wants to reuse their videos without the extra branding.
Want to see this trick in action? Check out the full tutorial here: https://www.instagram.com/reel/C3IZ0vdO7Gd/
We’ve shared five tips from our social media team to help improve your Instagram strategy. These techniques can help you connect better with your audience and grow your presence on the platform.
For more insights like these, follow our Instagram account. We regularly share useful social media tips and trends.
Read more: Refresh Your Social Media Presence in 2024
If you’re looking for hands-on help with your social media, we’re here for you. As a social media agency in Lafayette, LA, we work with clients to enhance their online presence across various platforms, including Instagram.
Curious about how we can help with your specific social media needs? We offer free consultations where we can discuss your goals and how our expertise can support them. Reach out to learn more about how we can work together.