Keeping up with all of the new trends in digital marketing can become overwhelming when it is not a primary focus. Social media is at the core of smart marketing in today’s digital age, and now more than ever, it is imperative for businesses to remember how important marketing is for the overall success of their image. Local business owners often forget that marketing is a necessary component to growing any business. Budget constraints have caused businesses to cut-down on marketing endeavors substantially, but this should never be the case. 41% of local businesses depend on social media to drive revenue and 74% of consumers rely heavily on social media before buying a certain product or service. These statistics show that marketing MUST remain a priority. Some businesses realize how important marketing is, and go on to hire a full in-house marketing team. This is a great advantage, but not always in the best price-range for local businesses. A typical in-house marketing team usually consists of multiple team members ranging from marketing manager, public relations specialist, market research analyst, SEO specialist, etc… and the list goes on and on. There has to be a better way — if you don’t want to hire an in-house marketing team and you don’t want to cut your marketing budget, then what can you do?
Digital marketing companies give businesses the ability to outsource their marketing for a fraction of what it would cost to hire in-house! Not only does outsourcing your social media endeavors save you time and money, but it also offers substantial results! When you work with a digital marketing company, you have access to a team of creatives who are focused on helping your business rise to the top. Your business is able to receive the wide-spread exposure that it has always desired. Depending on the services you seek from a digital marketing company (i.e. branding, logo redesign, social media management), you and a campaign manager can work together to ensure that your social media truly reflects your brand. With years of experience in the world of digital marketing, our campaign managers are able to create distinct social media campaigns that fit your needs as a business, as well as offer complex and detailed reporting and analytics. Our firm is also equipped with the tools to give your business high quality photography and videography. When your imagery is synonymous with the content you’re putting forth, it builds brand identity and allows the target consumer to see your business in a better light!
If you’re searching for a way to outsource your marketing, then we would love to chat! Always keep in mind that cutting your marketing should never be the answer. Prioritize marketing first, then sit back and watch the growth!