Growing your business with the aid of promotional materials can sometimes require an understanding of how important creative marketing endeavors are. As social media grows in popularity, both small and large businesses are learning how crucial it is to produce interesting content for consumers, in order to receive consumer engagement and overall interest in the brand. If your business or company is in need of a new way to reach your target audience, then perhaps consider one of the most fun and engaging tools of advertising: video marketing.

What is video marketing?

Video marketing is simply the promotion of a product, service, or brand through the use of video. From television commercials to YouTube videos, video marketing is growing at a tremendous rate as more and more consumers yearn for video content.

Why does video marketing work?

Video marketing has proven to be an extremely powerful marketing tool and there is one simple reason as to why it works: people love videos. Movies and television account for a large amount of entertainment consumption and social media videos continue to be a proven success as well. From a business perspective, using videography is a great way to build brand awareness and tell your company’s story. Videos can be used to inform, educate, persuade, or promote depending on the desired message.

Why should I use video marketing for my business?

If your business communicates primarily through social media networks such as Facebook, YouTube, and Instagram, then you understand that videos account for are a large portion of the content that is being generated daily. YouTube is the second most popular social media platform, with over 2 billion users worldwide. Some small businesses may choose to use Facebook and Instagram more than YouTube, which is a smart choice, but video marketing is just as important on these networks. Facebook is one of the best tools for promoting your business with video marketing because 60% of Americans who watch digital video do so on Facebook. When scrolling through a Facebook feed, your video has a much higher chance of getting clicked on and viewed rather than a standard image or post. In addition to social media, video marketing can increase your brand’s search engine optimization, as well as make your website look more professional and personal.

How can my company implement video marketing?

Although video marketing can be done by absolutely anyone, working with a video production company may be the best option for your business depending on multiple factors, such as the quality, editing, and amount of videos desired. Video producers are skilled in the craft of making sure videos convey a specific message, such as ‘how can we promote this new product in a fun way?’ or ‘how can we inform consumers of this new service?’ When working with a video production team, you have the ability to express exactly what your specific needs are for your brand or business, and leave all the rest up to the creatives behind the camera.

As mentioned earlier, videos are a great way to make your brand feel more personal to the consumer. Potential customers are given the opportunity to see your business in a brighter light, whether it’s through testimonials or general brand storytelling. If you are ready to implement creative videos into your company’s marketing budget, then check out the video production services that we offer.