by Aubree Dugas | May 21, 2021 | Digital Marketing Agency, Social Media Marketing
As discussed in a previous post, Brand Awareness is “the extent to which a brand is recognized by potential customers and accurately associated with a particular product or service.” Brands are everywhere you look! The goal of brand awareness is brand...
by Aubree Dugas | Jan 25, 2020 | Digital Marketing Agency, Digital Marketing Consultant
Brand awareness is defined as: “the extent to which consumers are familiar with the distinctive qualities or images of a particular brand of goods or services.” It is a key factor in advertising and brand management. For example, when someone mentions the word car...
