A web design company will be the first to tell you how important a website is for building your brand. It’s no secret that a website can help you connect with potential clients, help you rank higher on search engines, and give you a platform to showcase your products and services. Whether you work with a web design company to build your website, or do it yourself, there are a few must have web pages to keep in mind.
About page (Who You Are)
So who’s behind the great brand that you’ve built? An about page is your chance to tell your story! Feel free to include a brief history of the company and what it took to become the brand you are today. It also may be a good idea to feature a page dedicated to your team, so that people can see who they’ll be dealing with when conducting business. Showcasing your team and letting people see the faces behind the company offers tremendous value because it makes things more personal, especially if your business operates strictly online. Most of the time, web pages work best when things are kept simple, so if there is a lot of information to convey regarding your company, then separate it into multiple pages (i.e. company history page, team member page, etc…).
Services page (What You Do)
What exactly does your business do? A services page is a critical component in converting a visitor to a client. The services page is a great place to key in on what makes your business unique! Perhaps you offer budget friendly videography or sell envelopes of the highest quality; whatever is unique to your business should be included on the services page. As with any web page, one that is overloaded with information may overwhelm the reader, so don’t over complicate things. Give your clients a clear image of what your business can provide, but don’t go overboard with the copy. Perhaps think about utilizing an overview page. An overview page allows you to display all of your services in one convenient location so that your clients can get a better sense of what your company provides and navigate to the specific service that they’re seeking if necessary.
Contact page (How To Find You)
What’s the best way to get in touch? A web page dedicated to contacting your business is crucial. Imagine nailing your about and services pages, but having no avenue for someone to contact you regarding your products or services—what a waste! Most businesses, including ours, utilize a form submission option, which contains a short form with required fields. Users can fill out this information, which will make it easier for us to understand exactly who is contacting us and for what specific reason. In addition to a form submission, your contact page can include your physical address, phone number, hours of operation, etc… depending on your personal preference. We also believe that a contact page is a great place to link your social media if it makes sense for your business.
A web design agency will ensure that your business has the web pages listed above as well as other important web pages that correlate with your business objectives. Because of the importance that a website carries, especially in the B2B world, make sure that your potential clients can easily find out who you are, what you do, and how they can set up that next big meeting!
If you are interested in content creation or a new website, we would love to brainstorm with you! Contact us for a consultation.