With the rapid evolution of social media platforms, it’s easy to feel overwhelmed by the constant rollout of new features and find yourself trying to catch up on missed updates.
Staying current with platform changes is especially important on Instagram if you want to expand your reach and visibility.
The good part is that these features are easy to use, allowing you to make better use of your resources and increase your or your client’s visibility.
Instagram Maps
This brings us to our first feature: Instagram Maps. This feature allows you to share your location with friends. If this feature is turned on, your location updates whenever you open the Instagram app.
While visibility is a great goal, as an account runner, you don’t actually want people to see your physical location.
Speaking of visibility, the Instagram Maps feature helps promote your brand while still keeping you safe. Luckily, this is an easy fix. All you need to do is go to your messages, tap the map icon in the top left of the page, and select the option not to share your location.
If you manage accounts, you may want to keep this feature turned off so your live location isn’t being broadcast. This is especially important if you run multiple accounts. Turning it off is a quick and easy way to stay safe and keep your account running smoothly.
@klout9 PSA for Social Media Managers 🚨 Instagram’s new mapping feature is live! Stay in control of your privacy settings. #instatip #socialmediamanagers
♬ original sound - Klout 9 Digital Marketing Co.
Instagram Repost
In addition to Instagram Maps, another useful feature is the repost option, which facilitates easy and quick content sharing. The repost feature allows you to engage with your followers and enables them to engage with the post by sharing it with their own audiences.
As content creators, it is important to look for new ways to spread awareness of your company.
Reposting is also very easy to do. You simply find the post you want to share and tap the icon with the arrows in the left corner, and it’s done. You can find all of your reposts, as well as reposts from other people, on your profile under the tagged section.
More reposts lead to more views and increased overall engagement.
@klout9 Reposts on Reels is officially a thing🤩✨ Creators and small businesses, this is a HUGE game changer for views and engagement!! #instagramtips #instagramupdate #content #creatoradvice #socialmediatips
♬ Amorphism - Lynne Publishing
Instagram Algorithm
More reposts not only increase views and engagement, but they also train Instagram’s algorithm to tailor content more closely to your preferences.
The algorithm feature allows you to see more of what you want, whether that’s post inspiration or content relevant to your brand, while also filtering out content you don’t want to see.
To access this feature, go to your Reels tab and tap the icon in the top right corner. You will be prompted to customize your preferences. As a result, you can improve your experience and better optimize your algorithm.
@klout9 Tip of the day: you can train your Instagram algorithm. 👀 #klout9 #socialmediatips
♬ original sound - Klout 9 Digital Marketing Co.
Expanding your skills and knowledge can greatly help you develop your brand. Exploring features such as reposting and tailoring your algorithm are effective tools for increasing brand visibility.
You can use these tools to build a strategy that fits your brand, or let us do it for you! Let us take your socials to the next level and schedule a free consultation with us, a top-rated social media marketing agency in Lafayette, LA, serving Acadiana and Colorado.
