Video Marketing is the use of video to promote your products or services. The goal of video marketing is to increase engagement with and educate your audience thus leading to growth in business. Videos provide a visual element to your marketing strategy that creates a longer lasting impression on consumers. In fact, video has proven to capture target audiences more effectively than any other advertising medium. It not only best captures consumers attention, but more of the message is retained than a text or image ad.
Did you know that nearly 70% (68% to be exact) of marketers admit that video holds a higher ROI than Google ads?! Imagine the power of video marketing through the google ads platform – but that is a conversation for another day. Video has become such a powerful tool and it doesn’t have to break the bank, even if you have to hire a digital marketing company to complete the task. Let’s dive into some different ways you can utilize video marketing to grow your business.
How to use video marketing in your strategy
There are many ways to include video into your marketing strategy. The key to a successful video campaign, regardless of the marketing medium, is the content. Find out what types of information your consumers want to know and create content that answers their questions. The key to video marketing is creating content that will lead consumers to engage with you. Below are some examples of types of videos you can start with.
Branded videos are always a good starting place when exploring video marketing. A branded spot should let consumers know who you are, what you do, and why. These types of videos will strongly resemble TV commercial style videos. If you are already advertising on television, start by pushing that commercial out through digital mediums such as social media, email, and Youtube. Branded videos can also consist of things like a behind-the-scenes look at the company, an interview of owners, or a simple spot that highlights your products and services.
Demonstrational videos show consumers how your product solves a problem, how your product works, or simply a highlight of your product in action. For example, if you are a car service center, your video could show a team performing service like a step by step on vehicle inspections. If you are a local candle making company, your video can demonstrate how to clean your candles.
Word of mouth marketing is extremely powerful. Customers want to hear about real experiences people have had with you before doing business with you. Reviews alone can lead people too or away from your company. Customer testimonials are simply reviews in video format. Ask a few of your satisfied customers if they would be willing to get behind the camera and share their positive experience, in detail, with others.
A website walkthrough video is exactly what it sounds like – it’s a video that shows a user the action you want them to take on your website. These types of videos are extremely cost effective and don’t require live talent! A simple voiceover and a digital screen recording walking a customer through the process of filing a form out on your site, or booking an event, etc. will be effective.
Live videos have many benefits. They not only help customers get to know you and your staff by putting a face to the company, but they engage customers in an immediate and authentic way. Live videos offer the opportunity to incorporate other video types with an on spot audience. Be sure to use proper live techniques such as: proper lighting, having a strategy before you start, staying on topic, answering questions, hitting all of your points to accomplish the goal of your video, etc.
Ultimately it does not matter where you start with video marketing, as long as you do! Videos are easily optimized and easily discoverable by search engines. If you are currently not utilizing video in your marketing strategy, you should be! Some tips include: have a game plan before you start (especially when going live), know the purpose of your video and what you want to accomplish, where will you push it out, who will see the video, etc. If you need help coming up with video ideas, or need a video production company, Klout9 would be happy to help. Not only do we have an amazing video production team, but we can also assist in the implementation of pushing the video out to all the right places. View our video portfolio here.