As a small business owner in Lafayette or anywhere in Acadiana, you likely have a lot on your plate.
Managing day-to-day operations, keeping customers happy, and trying to grow your business can be overwhelming.
Creating fresh content for your social media can feel like just another task on your already endless to-do list.
However, it’s important to recognize that visuals matter. People love videos, and eye-catching content is key to grabbing their attention online.
The problem is that making those visuals takes time – time that most small business owners simply don’t have.
Filming your own footage might be the solution you’ve been looking for. Creating a collection of video clips specifically for your business can help streamline the process of creating posts and ads.
With a library of your own visuals at your fingertips, you won’t have to worry about what to post or waste time searching for the right clips. Instead, you’ll have everything you need, ready to go whenever you need it.
Why Use Your Own Stock Footage?
Instead of paying for generic clips that don’t quite match your brand, consider creating your own stock footage. Here are the advantages:
It’s Cost-Effective
Making your own stock footage is usually cheaper than buying generic clips.
You can buy some video equipment and reuse it for future projects, which saves money in the long run.
It Reflects Your Unique Brand
You can capture videos that truly show what your business is all about. Whether it’s clips of your store, products, or team in action, you’ll have footage that feels authentic and relatable to your local audience.
Generic stock footage just can’t do that.
It’s More Relevant to Your Customers
Your customers in Lafayette and Acadiana want to see relevant content.
Filming your own stock footage allows you to include local places, landmarks, and people that matter to your community. It’s a great way to grab their attention and connect with them.
You Have Full Control
When you’re the one filming, you have complete control over your stock footage. You can capture exactly what you need, when you need it, without having to search through countless clips.
Plus, you can get creative and experiment with different angles, lighting, and styles to make your content stand out.
You Don’t Have to Worry About Copyright Issues
Buying stock footage online often comes with complicated terms that are hard to understand.
When you create your own stock footage, you own the full rights to your content, so you don’t have to worry about any legal issues.
How to Create Your Own Stock Footage Library for Your Small Business
Here’s a simple guide to help you start building a collection of useful visuals for your content:
Figure Out What You Need
First, think about the types of footage that would be most useful for your content.
These could be shots of your products, clips of your team working behind the scenes, or videos of customer interactions. Make a list of ideas so you know what to film.
Always be Ready to Film
You never know when a great opportunity for stock footage will come up, so make sure your gear is always ready.
A smartphone with a good camera, a tripod to keep it steady, some basic lighting, and a small microphone for better sound are all you need to get started.
Plan Your Filming Sessions
While some stock footage opportunities might happen on the spot, it’s still a good idea to schedule specific filming times.
Set aside some time in your calendar and plan to capture multiple shots and angles. If you need footage of specific events or setups, you might need to plan for a few different sessions.
Keep Your Footage Organized
As you start filming stock footage for your small business, it’s important to keep your clips organized.
Make a special folder on your computer or cloud storage service, and label each clip clearly with a description of what it shows.
This will make it much easier to find the right footage when you need it later.
Read Also: The Science Behind Visual Content in Social Media Marketing
Creating your own stock footage is a great idea for small businesses in Lafayette and Acadiana.
Making your own collection of unique visuals that match your brand will help you quickly create engaging posts and ads, without spending too much money on generic video clips. So why not give it a try?
If you need some help getting started or want to improve your social media marketing, our marketing agency in Lafayette, LA is here to help.
Contact Klout 9 today to learn more about how we can create eye-catching visual content that showcases your unique brand and connects with your local customers.