What is Email Marketing?
Email marketing is just that−marketing using emailed correspondence. Marketing is what businesses use to promote and sell their products and services. Adding email marketing to your campaign allows you to reach a higher number of potential customers.
The main goal of marketing is to build and maintain relationships with your customers or clients. Using email to interact with your customer base is a great way to keep them in the loop with everything that your company has to offer in terms of goods and services.
Email Marketing Statistics
Recent studies have shown that around 80% of businesses believe that email correspondence is the single best way to communicate with their customers. The same study also says that 73% of consumers prefer to receive their marketing messages through email.
There are a few different types of categories that marketing falls under, and we’re going to talk about two of them: business-to-business (B2B) and business-to-consumer (B2C).
In terms of business-to-business marketing, 31% of these marketers have said that the best way to pursue new leads is by email newsletters. Email marketing is the third-highest platform that these marketers use in their content distribution. And email engagement is the fourth most insightful metric for evaluating marketing performance.
In terms of business-to-consumer marketing, 60% of these companies are generating personalized emails based on consumer purchase history, and 37% of these marketers are sending out daily marketing emails to those who subscribe.
There are some great ways to interact with your customers, both new and old, by using email marketing.
Welcoming new customers or subscribers
One way to ensure your company comes off as friendly and welcoming is to send welcome emails to your new customers and subscribers. Welcome emails have some of the highest open rates for marketing emails, and these emails let the customer know what to expect from the company.
Keeping new customers in the loop
Email marketing is a great way to keep your customers in the loop daily, weekly, or monthly.
Appreciate your subscribing customers with exclusive promotions
This is a great way to show customer appreciation is by giving out subscriber-only sales and promotions. This shows your customers how much you appreciate them and also helps with sales.
Does My Business Need Email Marketing?
One of the coolest things about email marketing is that email marketing helps you learn about your audience. There are many different platforms you can use for your email marketing, and most of these platforms have data and analytics that can show you what kind of emails your customers are opening and when, and how they’re engaging with your content.
How do I know if my business should be using email marketing? Go ahead and ask yourself these questions.
How is your current audience engagement?
If you feel confident in your audience engagement, maybe there’s no need to add email marketing. If you’re able to send messages and interact with your customers successfully without email marketing, you might have no need to add email marketing to your overall strategy.
How are you at building current customer relationships?
Does your business have a plan set in motion for building and maintaining customer relationships? Would your business be better off using email marketing to help these flourish?
How do you promote your content and brand awareness?
Maybe your company is strictly local and relies on social media platforms like Facebook or Instagram to promote your content, or maybe you use strictly letters and flyers to promote your business. But if you’re looking for a fast and efficient digital way to promote your business, email marketing might be something to consider.
See also: Grow Your Business with Email Marketing
If you’re looking for a digital marketing agency to help with your email marketing campaigns or your overall digital marketing strategy, look no further than Klout 9. We are a full-service digital marketing company based out of Lafayette, LA.
Klout 9 is ready to talk about all of your digital marketing needs, including email marketing. Give us a call to set up a free consultation today.