Blog
From the latest trends to success stories, we have a lot to share! Visit our blog regularly to see interesting and relevant news in the industry!
Why Do You Need Ongoing SEO?
The world wide web’s launch quickly transformed the global marketplace. In just a few short years we have gained access to every product and piece of information we could ever desire through our fingertips. This luxury has undoubtedly created a very different and ever...
Behind the Scenes – Our Local SEO Strategy
If you are a local company with a website, you have likely heard the term “Local SEO Solutions” thrown around in more than one marketing pitch. The term SEO stands for Search Engine Optimization and is one of the most important marketing concepts there is. SEO was...
Social Media Tips during COVID-19
The ultimate goal of your social media marketing strategy should be to strike the right tone for your brand and audience. Here are four things to consider when putting your strategy together.
Utilizing Inbound and Outbound Marketing For Your Business
Lafayette is home to multiple advertising agencies, each with their own creative measures for tackling the most up-to-date digital marketing strategies in today’s day and age. As with all businesses, marketing agencies are differentiated based on factors such as...
4 Methods of Increasing Brand Awareness
Simply put, brands are everywhere. Small businesses, large companies, people, places, things--practically everything in your life is a culmination of branding. The groceries you buy, the stores you shop at, the people you watch on TV…they’re all defined by their...
Keyword Match Types – Why They Matter
As an advertising agency that offers free adwords account audits, we have seen our fair share of messy accounts throwing away budget daily. Aside from some really important settings throughout the account, keywords and their organization (ad groups) are a huge focus...
Protecting your brand through the unpredictable
The coronavirus has caused the world as we know it to adapt to a new normal in a very short time frame. As businesses are forced to change their day to day operations, find new ways of communicating with customers, or even have to close their doors completely, a level...
Beginner SEO Terminology Explained
Search Engine Optimization is one of the latest and most complex marketing crazes in the digital age, and one of the most crucial elements for your business. Regardless of if you plan on designing a website yourself, or if you hire a web design company, it is...
Digital Marketing in Times of Chaos
Hanging in there? The coronavirus has taken the world by storm and created a wave of mass panic and hysteria, ultimately forcing businesses to alter the way operations are handled. This experience has caused companies to work remotely, as more business owners are...
Three Tips for a Professional Looking Video
With video becoming one of the top trends for digital marketing in 2020, it’s never a bad idea to implement some video content on your social media platforms. The Facebook algorithm alone loves to promote videos, and 87% of video marketers say that video has increased...