With 2025 right around the corner, now’s the perfect time to refresh your marketing strategy!
A lot might have changed for your business in 2024—maybe you’ve expanded, built a new customer base, or launched new services or products.
Whatever the case, it’s a great opportunity to give your marketing plan a little boost. Here are a few tips from the team at K9 to help you start the new year on the right track.
Incorporate AI Into Your Digital Marketing Strategy
AI is becoming a valuable tool in digital marketing, and if you’re looking to improve your strategy, it’s worth considering how it can help.
There are many AI tools available out there, but you don’t need to use all of them. Just focus on the ones that can make your job easier and help you achieve better results.
These tools can assist with tasks like analyzing data, generating content ideas, summarizing articles, conducting research, using chatbots for customer support, and even predicting customer behavior.
They can really lighten the load, so you can focus more on other areas of your business.
That said, while AI can be powerful, it should be a tool to help you, not something you rely on too much. Using too much automation can create distance between you and your customers.
AI should help you work more efficiently, not replace the connection your customers value. We’ll talk more about that in the next section.
Build Genuine Relationships with Your Customers
No matter how advanced AI tools get, nothing replaces the importance of building genuine relationships with your customers.
Taking the time to connect with them on a personal level holds more value than simply focusing on numbers or trying to reach as many people as possible.
Loyal and satisfied customers—those who believe in your business—are the ones who will leave reviews, share your content, and recommend you to others.
When you take the time to nurture these relationships, your customers become your biggest advocates. Their support can help drive new business, not because they were asked to, but because they genuinely believe in what you do.
These connections are what will keep your business strong in the long run.
Pay More Attention to Your Buyer Journey and Personalize Your Message
Understanding your customers’ buyer journey is one of the most powerful tools in your marketing strategy.
You likely already have a clear idea of who your customers are and what they need—this insight is invaluable when you’re creating content that speaks directly to them.
The buyer journey typically breaks down into three stages: awareness, consideration, and decision.
In the awareness stage, customers are starting to notice they have an issue they need to address. This is a great opportunity to offer helpful, educational content that grabs their attention.
In the consideration stage, they’re weighing their options. This is where you can show what sets your business apart with things like testimonials or case studies.
Finally, in the decision stage, a targeted offer or a clear call to action can nudge them to make that final choice.
You likely already know what matters to your customers, so use that knowledge to shape your content and messaging for each stage.
When you hit the right note at the right time, you’re more likely to turn those casual visitors into long-term customers.
Keep Your Video Content Strong
Short-form video isn’t going anywhere, and it’s becoming an essential tool for businesses.
With platforms like TikTok, Instagram Reels, and YouTube Shorts gaining even more traction, it’s an opportunity that shouldn’t be overlooked.
These videos work because they’re quick, engaging, and easy to consume. They’re perfect for showing off a product, sharing a quick tip, or giving a behind-the-scenes look at your business. It’s a way to connect on a more personal level with your audience.
For small businesses, using short-form video is an affordable way to get noticed. It doesn’t have to be polished—what counts is being genuine and engaging.
As video continues to grow, make sure you’re using it to reach more customers in 2025.
Read more: Why Video Content Matters for Small Businesses
Keep these tips in mind as you put together your marketing strategy for 2025. If you need help creating or refining a plan that works, our digital marketing experts based in Lafayette, LA are ready to chat—completely free.
Reach out to us, and let’s explore how we can make your marketing strategy a success for your business!