AI has become a major part of the digital world, and there’s no shortage of tools that can seriously boost your marketing efforts.
The right ones can help you create better content faster and take a lot of the hassle out of the process.
There are tons of options available, but when you find the ones that work for you, they can save you hours while keeping your content on-brand.
Here are some of the best AI tools right now that can help take your content marketing to the next level.
ChatGPT
Who doesn’t know ChatGPT by now? You can do a lot with it, such as drafting content for social media or website copy, brainstorming ideas when you’re stuck in a creative rut, generating images or logo concepts, and so much more.
The key to getting the most out of ChatGPT is finding the right prompts. It takes some experimentation, but once you discover a prompt that works well for your specific needs, you can save it as your own custom GPT.
This makes it really convenient for future use. No need to rewrite the same detailed instructions each time you need similar content.
While it won’t replace human creativity and judgment, it definitely helps overcome those initial hurdles when you’re staring at a blank page or racing against multiple deadlines.
You will still need to edit the output to match your brand’s tone and style, but having a solid base to begin with can save you time and effort compared to starting from scratch.
Canva’s AI
Most people use Canva for making social media posts, presentations, PDFs, and other visual content without having to learn complex design software.
What’s great about their new AI features is that they help enhance your work while letting you maintain creative control.
Their free online AI image generator works well for many marketing needs. You describe what you want, and it creates visuals based on your description.
Keep in mind that, according to Canva’s website, you don’t own the copyright for images generated by their AI.
This policy might change, so it’s worth checking with their support team or reviewing their current terms before using these images in your marketing.
They also offer Magic Studio, which uses AI to improve your designs. It helps with tasks like removing backgrounds, resizing elements, and other design tweaks that used to take much longer to do manually.
The results typically need some tweaking, but it definitely saves time when you’re working with tight deadlines.
InVideo
InVideo lets you create and edit videos for pretty much anything, from professional marketing stuff to quick social posts, and they use AI to make it all easier.
You don’t need to be some video editing guru to use it. Most content marketers aren’t exactly Premiere Pro experts, and video content can be time-consuming to create from scratch.
InVideo helps bridge that gap. You can put together decent-looking videos in way less time than traditional editing would take. The AI helps with transitions, text effects, and suggesting edits that actually look good together.
Another thing that saves a ton of time is their stock media library. Instead of hunting around various stocks, they have a pretty extensive collection right there on the platform.
This means you can grab b-roll, background music, and even some graphics without leaving the editor.
Is it perfect? No, definitely not. Like any template-based system, you might notice your videos looking similar to other brands using the same tool.
But for teams looking to create more video content without hiring a dedicated video producer or learning complex editing software, it’s genuinely helpful.
Grammarly
Content creators know the drill: typing out post after post, racing to meet deadlines, and somehow small typos and grammar mistakes always manage to slip through. That’s where Grammarly steps in to save the day.
Grammarly’s AI does a solid job of catching those errors that spellcheck might miss. It goes beyond the basics, though.
The tool improves spelling, corrects those common grammar issues that arise when you’re writing quickly, and generally enhances your writing quality.
The free version catches a lot, but the premium version dives deeper into style issues, sentence structure, and those nuanced grammar rules.
It’s not perfect, but overall, it’s a helpful safety net for content teams that need to produce regular material.
Many marketers have Grammarly running in the background these days, almost like having a proofreader by your side.
It’s especially useful when switching between different writing tasks throughout the day when your mind can start to get a little foggy around paragraph fifty.
AI Tools Can Be Helpful, But They are Limited in Originality
The tools mentioned earlier are just a small sample of what’s available to take content creation to the next level. There are hundreds more, and this is just scratching the surface.
That said, it’s important to remember when using these tools in content strategy: Nothing beats originality and uniqueness, not even the best AI tools.
While these tools are improving every month, they still can’t replicate the human touch that makes content truly connect with an audience.
When creating content with AI tools, it’s important to add the brand’s personality. Don’t just publish the first output. Doing so will result in content that looks just like everyone else’s.
For example, InVideo can be used to create short videos for Instagram or Facebook, but overall content still needs to reflect the business and brand, especially for local businesses.
While AI-generated content can be high-quality, customers want to see the team or the people behind the brand. They want to connect with the humans running the show and understand the brand’s values and personality.
Canva’s AI can also be used to create visually appealing graphics, but it’s important to ensure the brand identity comes through. Consistency in color schemes, fonts, and overall style is key.
In the end, these tools should enhance marketing efforts, not replace the human element that makes a brand unique. Use them wisely as part of the toolkit, but don’t rely on them for everything.
Conclusion
There are tons of AI tools out there to help with content marketing these days. But it’s important to remember that using these tools should always be balanced with your brand identity and that unique touch only your brand can provide.
The tech is impressive, but it’s still just one tool in your marketing toolbox.
We’re a digital marketing agency in Lafayette, ready to help your business grow. From social media marketing and branding to video production, SEO, Google Ads, and more, we offer a range of services designed to elevate your brand.
Schedule a free consultation today to find out how we can help take your business to the next level.