Social media marketing can feel unpredictable. One day, a new feature takes over, and the next, a post you spent time perfecting barely gets noticed. It’s not easy, especially when you’re running a business and trying to stay consistent with your content.
Still, some types of content tend to perform well no matter how the algorithms shift. They build genuine connections, offer real value, and keep your audience engaged.
If your engagement’s been dipping, try focusing on these three proven content types to help bring it back up. Let’s take a look.
Carousels
People often wonder if carousels are still worth using. The answer’s definitely yes. They’re still one of the best ways to share real value in a single post because they keep people engaged longer.
The beauty of a carousel is how it helps you tell a complete story or break down complex ideas into something easy to follow. Instead of relying on one image and a long caption that most people scroll past, you’re giving your audience a quick, visual experience.
Carousels work well for sharing your brand story, offering bite-sized tips, walking through a process, or showcasing multiple products or services in one post.
Today’s audience wants fast, helpful content, and a well-designed carousel delivers exactly that. It’s useful, easy to save, and encourages engagement. If you’re not including carousels in your mix, you might be missing out on a simple way to boost your reach.
Behind the Scenes (BTS)
This type of content is less about perfect production and more about being real. Behind-the-scenes content helps humanize your brand because people want to connect with people, not faceless companies. Showing the real team and genuine work behind your product or service builds trust quickly and makes your brand more relatable.
A quick, unedited video of your team packing orders, a snapshot from a brainstorming session, or a story about overcoming a challenge can all resonate. They build connection and engagement by giving followers a look at what really goes on behind the curtain.
Across every platform, BTS content adds authenticity that polished ads just can’t match. It gives people a feel for your values, your process, and your personality.
Trend Remixes
Trend remixes are all about putting your own spin on popular sounds, memes, or content formats that are already gaining traction.
Social platforms love trending content because it’s what people are engaging with most. Joining a trend using a viral audio clip or adapting a popular video format with your brand’s twist helps you stay relevant and reach more people. The algorithm tends to reward this kind of content with extra visibility.
The real magic is in the remix. It’s not about copying what others do, but finding a way to make a trend fit your brand’s voice and niche. A dog grooming business might use a trending sound to show a funny “before and after” transformation. A financial advisor could turn a popular meme into a quick, easy breakdown of a tax tip.
This kind of approach shows creativity and awareness while getting your message in front of a wider audience.
Read more: Here’s Why Local Businesses in Lafayette Can’t Afford to Ignore Social Media
Final Thoughts
We’ve covered three content types that consistently perform well: Carousels, Behind the Scenes, and Trend Remixes. They’re simple to create but work best when you focus on providing value and building real connections with your audience.
Ready to level up your social media and grow your business?
Take advantage of our free social media audit and see exactly where you can improve your content strategy for stronger engagement and reach. We’re a leading social media agency serving South Louisiana and Colorado, and we’re ready to help you make it happen. Let’s talk.